Taking the steps outlined in this article to establish a professional eBay presence can offer your firm an edge over less polished rivals and win the trust of your potential clients.
1. Sign up for a commercial eBay account
You should register a business account on eBay even if you already have a personal statement for buying and selling non-business items. Remember that potential buyers can check out your past auctions and purchases by clicking the links in your feedback. Potential customers may be put off from doing business with you if they see you are using the same account for commercial and personal transactions.
If all of the transactions in your business account are relevant to your company, your consumers will view you in a more reputable light. Having a business account also offers these benefits:
If you want to sell on eBay as a business, the words “Business Seller” will appear in the Seller Information Box of your listing.
You can establish greater authority as an eBay business seller by creating an account under your company name (“AntiqueBookStore” is a far more professional ID than “JohnSmith267”).
All correspondence with the buyer, such as invoices, will bear your company name, boosting your reputation and sales.
If you are selling on eBay as a business, you can get invoices that exclude VAT by registering for VAT and providing eBay with your VAT ID.
You’ll need a unique ID and email address if you want to use eBay for commercial purposes in addition to your activities.
Don’t procrastinate setting up a separate email account for your eBay business if you don’t already have one. You can use your existing eBay account as a launchpad for your business by changing your user name to your company’s.
If you want to keep your business and personal eBay accounts distinct, you should set up a business account as soon as feasible. You can convert your existing personal eBay account into a corporate one.
Choosing a Username for eBay
Customers will know you by your eBay User ID instead of your company name. If you want clients to feel comfortable doing business with you, your eBay business User ID must convey an image of professionalism. It’s essential to have a unique User ID so that returning clients can readily locate you.
Your eBay company’s User ID should ideally be associated with your products. Your User ID may be anything like ebooks galore or bookseller if you’re in the ebook business. If you also have a physical store, you can use your User ID to promote it here. eBay doesn’t want you to do business with anyone outside of eBay because that would mean they lose out on fees. Therefore, you cannot use a URL (such as ebooksgalore.com) as your User ID to promote a business not affiliated with eBay. But if you used ebooks galore as your User ID, anyone on eBay might quickly find your non-eBay website (assuming it is ebooksgalore.com).
Third, open a professional email account.
Having a business email address such as john smith @ widgetsrus.com, john smith @ widgetsrus.info, or john smith @ widgetsrus. Support will make you appear more credible to potential customers than using john smith @ Hotmail.
In addition, if you have a website separate from eBay, you can include your email address in your listing to direct traffic there. To let people know you have a website at WidgetsRUs.com, you might consist of the line “For further information, send me an email at info @ WidgetsRUs” in your listing.
If you run a business online, you presumably already have a professional email address. If you don’t already have a domain name, you must purchase one as your email address. Don’t let the difficulty of the situation stop you. Start utilizing your current email, but I highly advise immediately getting a business email account.
Obtain a dedicated business phone line 4.
You should avoid utilizing your phone number for professional calls and instead get a dedicated business line. This guarantees that all your business calls will be greeted with a polished, company-branded greeting. If other household members answer your current number, this is especially crucial. Adding a second line to your home will cost installation and monthly line rental. Use a dedicated business phone if you must, but don’t expect your customers to take you seriously if they can only reach you at a cell number.
You might also utilize a call-answering service instead. You can now promote your company with a dedicated phone line answered in your company’s name around the clock, every day of the week. Your company’s reputation will benefit from this.
The company that handles your calls will provide your company with a unique phone number. When a customer calls your firm, the operator’s computer recognizes the number. It displays the appropriate greeting and company name for the caller and any further instructions you’ve provided. The operator will inform the caller that you cannot receive calls now, take a message, and forward it to your email inbox.
If you organize your company well, you shouldn’t get too many phone calls; hence, you may set up this service on a pay-as-you-go basis and pay for the calls you receive. If you find that you are receiving an excessive amount of calls, you have the option of switching to a cheaper monthly plan.
Again, I advise getting a dedicated company phone number, but if you’re not ready to do so, don’t let that stop you from opening a shop on eBay.
Launch a PayPal for Business Account 5.
The most popular method of Internet payment is credit card. It’s terrible for the company and will cost sales if you don’t accept credit cards. Having a merchant account was once required for accepting credit card payments. These could be difficult to find and expensive. You don’t need a merchant account with PayPal to accept credit card payments.
Through PayPal, customers may safely and privately pay vendors online without sharing financial information. A tiny amount of each sale should be allocated to PayPal as a necessary business expense. Since eBay now owns PayPal, you need a PayPal account if you want to sell on eBay.
Customers who use PayPal can use any of three payment methods: their PayPal balance, a linked bank account, or a credit card. With a PayPal account, you can accept credit card payments WITHOUT the hassle and expense of setting up a merchant account. With PayPal, you can also avoid waiting for a cheque to clear by getting paid instantly.
The money from PayPal purchases will be deposited into your PayPal account. Keep it there to access when making online PayPal purchases or moving funds to or from another bank account.
If you plan on using PayPal for business purposes, it’s strongly recommended that you create a separate business account from your one. For security reasons, PayPal requires that you use a different email address, bank account, and credit card for your company and personal accounts.
With a PayPal account, you’re additionally covered by their Seller Protection guarantee.
The steps outlined above to establish a professional presence on eBay will encourage clients to deal with you instead of your less reputable competitors.
The Online Auction Resource Centre was founded by “The Lazy Way to Wealth on eBay” author Martyn Boaden. Everything you need to launch and maintain a SUCCESSFUL and PROFITABLE eBay business, including his wildly popular FREE eBay Business Box, can be found at =>.
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