What’s the purpose of the Facebook “like” button? This is a query we frequently hear these days. After explaining it, the following question we receive is, “How quickly can I get that on my website?” I decided to publish a description of how to accomplish it that anyone can read, understand, and implement for their website.
Here are a few quick questions with quick responses that we frequently find ourselves responding to:
Does having a Facebook account make it necessary for me to put the “Like” button on my website?
Not at all, no. Whether or whether they have a Facebook account, anyone can add it. For a simple, step-by-step tutorial on creating a Facebook account, click here.
What are a few of the main advantages of adding a “Like” button?
* The Facebook brand evokes feelings of security, legitimacy, trust, and familiarity. From the perspective of Facebook users, your website will appear and feel more natural and trustworthy if it bears their emblem and has a connection to them. This has a significant positive impact on sales, traffic, and credibility-building.
* Your website can go “viral” because people will share it with their friends, who will then share it with their friends, etc. Birds of a feather flock together, and using your customers to spread the word in a method that requires little effort and yields tremendous results for you might be a great approach to breaking into your industry.
* The fact that Facebook doesn’t charge anything for it is a nice feature. That is free, that’s correct. A free marketing tool that depends on recommendations and word-of-mouth (we all know the value of those).
* There is a seismic change underway, and Facebook is competing with Google for supremacy as the top search engine on the internet. Although it won’t happen immediately, aligning yourself with Facebook as soon as possible is a good idea to get Facebook’s favor for being an early adopter.
Now that you know the issues involved, read on for more basic queries that people like you frequently ask. You must know the answers to understand how anything functions in plain terms.
There are two main instances where the Facebook-like button is employed. One is on the Facebook website, and the other is on a different website. We’ll talk about the button you can add to your website for the most part, but I’ll briefly mention Facebook’s like buttons.
You may click the “like” button on Facebook after seeing any information there. This may be a friend’s photo, a comment they’ve made, a group, or even an app. Your friends’ news feeds tell you you have “liked” these items. If you “like” a Facebook page for a business, group, or other entity, you can receive updates, and information about them will appear in your news feed.
The like button you can add to your website is the one we’re most interested in. It looks like this, and you can frequently see it when you visit a website online:
When a user visits a website with this button, they can use it to share how much they enjoy the site with their friends. When users click the button, a pop-up window requesting their Facebook login will appear (or sign-up if not already a member). The button on the right above, which displays which of their friends like that page and their friend’s profile photo, will appear once they have checked in. When users click the “like” button, a story letting their friends know they like the site are automatically posted to their Facebook page!
If the button is configured correctly, “tags” can add the website to other areas of the Facebook user’s profile. So, let’s say someone clicks the “like” button while viewing a website about their favorite movie. The movie can be listed under “interests” in that person’s profile. You can tag things in a variety of categories.
How can I add a “Like” button from Facebook to my website?
It only becomes significantly more complex at this point. You can include one of two “like” buttons on your website. The I-frame is one of them and is considerably simpler. This button is more straightforward and gives consumers less precise information about who likes your website. Users won’t be able to see their friends’ profile images flash up with this option, and the button can be customized far less.
Simply visit the Facebook page created to assist you in adding the “like” button to your site to get the “like” button added. There are some instructions on how to add the button there, along with lists of all the options and instructions on how to use each. It requires some programming expertise, but anyone with a foundation in web design can get it up and running in under an hour.
Christian Thurston is a recognized authority on Facebook, along with the rest of the Internet Marketing Solutions team. Visit for in-depth analysis, suggestions, and insights into how Facebook works, what this implies for the internet as a whole, and how Facebook affects people, businesses, and other social media.