SEO covers a lot of ground, but there are some critical components. The value of high-quality material was the subject of another piece I wrote. If you want to be seen by search engines, you need to make pages for your website that are original and of interest to other people. Let’s say that you have written thousands of words that people would want to read on your website. You can finally relax and wait for the guests to arrive. Wrong. You won’t appear in search results unless Google considers your site to be “important,” even if it has been indexed and Google can see what your site is about and that it is the kind of informative site that it values.
Google’s algorithm does many intricate things that no one outside of Google fully understands when it sorts web pages into some order. However, most people agree that its primary functions are to (1) determine which sites are pertinent to the query and (2) rank the relevance of those sites. Google places a high value on the quantity and quality of inbound connections to a website.
Google will give your site more weight if other sites link to it. Getting links from sites that cover comparable ground to yours is more important than getting links from areas that cover entirely different environments. More valuable than connections from places that don’t have many inbound links are those that come from locations that Google already regards as essential. If a website is genuinely attractive to users, then naturally, other websites will want to link to it, which is why Google uses this system to determine relevance.
Now that we know that search engine rankings are contingent on inbound links, the question becomes: how do you acquire such links? How to optimize your website for search engines, like SEO, is a vast topic in itself. I’ll look at some of the most popular methods for attracting link interest to your site. These include such activities as authoring articles and directories and exchanging links.
The Importance of SEO and Why You Should Trade Links
Exchanging links with other websites is a routine activity that can produce excellent results with time and work. The idea is to contact webmasters of other sites and offer to link to them if they agree to connect to yours. For SEO purposes, it is best to focus on gaining connections from areas closely related to your own topic.
When I created my first website to showcase my work, I contacted similar creators to request a link exchange. Arranging a link exchange with fellow artists is more straightforward than with other businesses because they’re not as concerned with competition, and you’re dealing with them directly. My initial site benefited greatly from exchanging links with related sites, and after a few months of hard effort, I rose to the top of my industry’s search engine results page.
Other, more commercial fields may not have links pages, be harder to contact the correct person at the company, or even worry about competition. Start by looking for link pages on websites; skip the ones with hundreds of links on a single page or that require extensive searching to locate their link pages.
The Importance of Search Engine Optimization in Content Creation
Article authoring is another strategy for increasing your website’s link popularity. Articles on practically any topic can be submitted to several article directories. Authors can typically include brief bios with link lists at the end of their reports when contributing to an online publication. Once published on the directory site, the article will consist of a link to your site.
In addition to this primary reference, many newsletter and website owners also frequent article directories in search of reprintable content. Articles submitted to the directory site become the property of the guide and may be used by anybody for any purpose. The only stipulation is that they include your bio and URL at the end of the attribution section. This implies you’ll get a new backlink anytime one of your articles is republished elsewhere.
You can get twenty-five links to your site from just one article if you submit it to five directories, and five other publishers republish each of those articles.
Search Engine Optimization: The Role of Directory Links
The last type of backlink I’ll be discussing in this piece is links from directory sites. You may find countless online directories that list websites under relevant headings. The value you get from a link from one of these sites, and the quality of the site itself, varies widely.
If you’re looking for directories where your link will do the most good, look no further than Yahoo Directory and Dmoz. Paid inclusion in either of these directories will unquestionably improve your site’s search engine rankings.
Many webmasters would rather pay to have their sites submitted to dozens of directories than spend the time doing it themselves. You can submit your website to directories by various businesses for a nominal price. The pay is so low that doing it alone isn’t worthwhile unless you have nothing better to do with your time.
It is essential to consider your links’ anchor text regardless of the link you are creating. Because Google values diversity and natural growth, the anchor text of your links shouldn’t all be identical and should instead point to different pages on your site. Anchor text should emphasize your target keywords, but if every site link uses the same content, it doesn’t look natural.
If your website is called Andrews Art Gallery, but you want it to show up in results for those looking for British landscape paintings, you should use the phrase “British landscape painting” as the anchor text of your links rather than the name of your website.
The Importance of Search Engine Optimization and Why It Matters in the End
Without proper optimization for search engines, your website will likely receive zero visitors. Now that you understand the value of high-quality content and why inbound links are essential, I’ll discuss the importance of keywords in my upcoming piece.
Abstract artist Keith Garrow’s first website [http://www.keithgarrow.com] features extensive SEO and website creation guides and showcases his work.
To help those who are struggling with their finances, he has also created debt remedies websites (http://www.debtassistancesite.com).
Read also: How Do I Find the Right SEO Consultant?