Before we start discussing how to use email marketing effectively, it is quite necessary to know why it is important. To have the edge over the competition, every firm launches new products & services, exciting deals & discounts almost daily. But, until this is adequately communicated to the end clients, it doesn’t bring the expected effects. Unsolicited or junk emails, often known as “Spam,” are credible proof that email is a potent tool to contact the internet audience. Spammers are aware that for every bulk email sent, there will undoubtedly be a few unsuspecting readers who will click on their links and maybe become leads.
In truth, email marketing should not contain any spamming, which is of no benefit to the online audience; instead, a contact list of persons should be developed who are interested in the offerings or who have at some point stated “Yes” to receive the emails. Now the biggest problem is getting people to subscribe to the mailing list. Let’s look at the methods we can adopt to build a long list of interested individuals.
How to get people to subscribe to the mailing list?
• The first and most straightforward technique to build an effective mailing list is to have a form on the website specifically made for the job.
• Post enticing offers on the website, motivating users to subscribe to your mailing list. The recommendations may include a free report, a tutorial, discounts, prizes, or anything that adds value to the user’s browsing experience.
• For a local business, it’s good to offer some coupons, special offers, and a competition that attracts the local people to the company, and they enter into a long-term relationship.
• Purchasing a list of verified email addresses from a reputable database provider is another efficient way to attract many subscribers. To avoid wasting your time, ensure the database you buy contains users interested in your products. Numerous organizations are providing such databases, but it is necessary to perform some investigation to find out what benefit this strategy will give you.
• People love to read “How to” articles explaining how to solve a problem. Post such articles on your website. The added advantage of making such material available on your site is that you are helping existing customers and encouraging loyalty. You can also use these opportunities to address issues before they happen and make a name for yourself.
• Create attractive, professional emails to set them apart from your rivals. Make sure to use the images in the right place that speaks about the content. The material need not be overly significant. Make it short, valuable, and enjoyable.
• Use humor in good taste and only if the situation calls for it. A laughing reader is likely to be a returning visitor. You may use comic illustrations to tell the whole story.
• Provide a comparison chart of your offerings with that of your competitors. It will provide a clear understanding of the areas you have an advantage.
• Create content that is concise and provides pertinent information. Don’t forget to incorporate call-to-action snippets such as “Buy Now,” “Limited offer,” etc.
• allow your internet audience to voice their ideas. People will often happily share their thoughts if you ask them to because it gives a sense of belonging. It is also a cost-effective method of knowing exactly what your customers want.
What fails email marketing?
Every marketer nowadays uses email marketing, but very few attain success. The reason for failure can be attributed to the following points:
• Send emails to people who don’t want to avail of your services or who never subscribed to your mailing list. Since this is considered SPAM, it should be avoided at all costs.
• Don’t send emails every day. This is a death knell for your efforts, as they are annoying pieces of irrelevant data for the user. Many believe they would receive many visits if they sent hundreds of emails daily. However, this idea is entirely false. Take some time to develop quality content and limit the transmitting frequency.
• Don’t let your emails reach your audience if they aren’t correctly formatted. Use proper layout and design so that your content looks professional.
• Poor writing skills and poor grammar are deathbeds for your emails as they look unprofessional, and the readers get easily swayed against you.
What to look for when choosing an email marketing service?
A good email marketing service should be equipped with several features that allow tweaking things as per the choice.
• It should be able to send emails to thousands of people in a single click.
• The software should have automated subscription management and bounce-handling features. This tool automatically updates the email database and removes superfluous or expired email addresses.
• It should be able to manage message delivery by ensuring that every subscriber gets the email message and no subscriber gets more than one message even if subscribed to more than one.
• It should be able to track the emails being sent, i.e., it should tell the sender how many users opened the email and how many of them clicked the link within the email. These statistics are beneficial when we measure the number of users who visit the website via email.
• It should have a built-in throttling feature. Throttling limits the load on your server and also sets the domain throttling, limiting the number of emails to specific domains. The throttling feature makes sure that your IP address never gets black-listed.
Everything being said and done, remember that marketing is an art supported by scientific calculations, but in email marketing, what matters the most is how well and precisely you can present yourself, which motivates the user to enter into a business relationship with you. Additionally, remember that you must give yourself and avoid bothering the user.
I love the web! I think it’s the most happening and ideal area to engage and gather knowledge. I work as an Internet Marketing Specialist at BatchMaster Software Inc., specializing in developing ERP Solutions for the process manufacturing industry: Food & Beverage, Coatings & Chemicals, Life Sciences, Nutraceutical, and Cosmeceutical.
Writing is a hobby for me, and I author articles and blogs on the subjects that interest me. Please get in touch with me via LinkedIn if you want to.