How to Select an SEO Company: Everything You Need to Know

Considering that 75% of people never look past the first page of search results, SEO is one marketing aspect you can’t ignore. That said, finding an SEO company isn’t always easy. You need to make sure you can trust your business with this company and that they’ll deliver the results they promise.

Here are some questions to consider and key tips you can use to select an SEO company that will work for you and your business.

What Do They Specialize In?

Look at the company’s services page and learn what they specialize in. What industries have they worked with, and what kinds of clients do they have? If you can’t find this information online, ask them what industries they specialize in.

Whether you’re a dental office, a hotel, or an HVAC company, you need to work with an SEO specialist that can craft the right digital marketing strategy for your business. For example, you can read more here about how The HOTH is an SEO company that focuses on industry-specific SEO.

See if the company offers more than just SEO and the different packages.

Do They Track Metrics?

You have many SEO company options, but not all of them are created equal. Make sure you choose a specialist that tracks your metrics and measures the data. Data can include click-through rates, website traffic, contact form submissions, and more.

When you see all this data laid out, you can see what’s working and what isn’t. Without this information, how can you adjust your strategy for success?

Read Case Studies and Testimonials

Looking at case studies, testimonials, and online customer reviews allows you to see how the company operates, whether it delivers on its promises, and how happy past customers and clients are with their services.

Any reputable SEO company will have reviews and testimonials on its website. You can also often find a list of past clients and see the work that they’ve done and how much they’ve helped other companies achieve success.

Book a Consultation

Before selecting an SEO company to hire, make sure to talk with them first. Schedule a consultation, and the company should pull up some research and data relevant to your industry. They’ll likely talk about potential strategies and past clients in your industry.

They might offer a website audit or talk with you about keyword research and defining your marketing goals. You can get a good feel for the company during this consultation.

Select an SEO Company That Works for You

Before selecting an SEO company, there’s a lot to consider, but these tips and suggestions should help you out. Make sure you learn more about the agency before you hire them, including their experience with SEO, the services they offer, and the industries they specialize in. Most importantly, make sure they provide tools to track data, so you can see what’s working.

Do you need help with SEO and social media? Check out some of our other posts for tips on digital marketing and more.

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