No matter how well-oiled your marketing engine is from squeeze page to sale, conversion rates will always be more important. You will not get paid until and until you make a sale. Therefore, the most challenging task for an affiliate is to turn leads into paying customers.
Instead of trying to convince a potential customer to buy the product, the affiliate must sell them on the deal they will soon be provided with.
It’s unclear what constitutes a sale and what counts as pre-selling. Studying the art of pre-selling is essential for any affiliate who wants to go from making a few bucks here and there to making a living solely off of affiliate marketing.
It can seem like a tremendous leap to convince prospects to transition from passively reading your material to making the purchase you wish them to make, whether giving out free information or spending a modest amount to see a report that leads to an even more extensive product suggestion. To make that leap, you’ll need to employ the skill of pre-selling. Only the best make it through this narrow opening and ultimately close the deal.
Based on my extensive experience as an affiliate marketer, I have discovered what I believe to be the most effective pre-sell strategy. I am successful if I keep this primary consideration in mind whenever I craft an affiliate marketing plan. Pre-selling is an art that can be summed up in two words: trust building.
All the content I develop as an affiliate has to be viewed as pre-sell content, and it has to be made to establish credibility with my target audience. In my experience, three primary components must be included within any pre-sell to build trust effectively. Here are the three components:
Stay True to Yourself, Offer Real Value, and Make Convincing Sales
1) Be sincere.
The importance of this mindset cannot be overstated; it is more than just another phase in your pre-selling process. Do you consider your target audience’s needs while you develop your campaigns? Do you understand the product you’re selling and how it can benefit the customers you’re approaching? Customers have excellent radar for when a business is only trying to make a buck and isn’t interested in meeting their requirements. The people won’t buy from you.
Being authentic is not a skill that can be taught or faked. You either have it, or you don’t. You get it; there’s no need for me to elaborate. You are aware of whether or not your advertising is sincere. This is something every marketer experiences. Here’s the thing: you’ll never be able to complete the second half of a good pre-sell if you don’t care about the prospects’ success and the goals they might be able to achieve with your product. You can’t contribute anything worthwhile.
Two) Be Useful
Truth be told. Making a profit is the whole point of running a business. Those who provide the most outstanding value or are perceived to provide the most value in their marketplaces tend to reap the most significant financial rewards. You may safely assume that you are not adding value to your potential consumer if you are not seeing a profit from your affiliate marketing efforts. Building trust and providing real value to clients both require authenticity.
No product or service will be accepted. If there is a market for your product and people are willing to pay for it, you may expect fierce competition. Focusing on earning people’s trust is a specific approach to getting the upper hand and coming out on top. Providing real value to clients is the first step in earning their trust. The kind of value you produce will vary depending on the demands and preferences of your target market.
You can do this in various ways, such as by providing free information on issues of interest, offering free product samples, or creating a short text or video presentation explaining how you and the product you’re selling can benefit your audience. You can’t expect customers to click the Buy Now button without giving them anything in return.
Third, Believe in What You’re Selling
Like the second factor, the third is more of a mental attitude than a tangible quality. While authenticity is a trait you either have or don’t have, self-assurance and competence are prerequisites for successful sales. Without providing actual worth, you may forget about making a sale. It’s not going to work out that way.
Having pride in your work and access to new opportunities await you after you learn to sell with confidence. Authentic selling revolves around supplying a valuable service to customers.
Taking the high road ensures you’ll never have to worry about coming off as a “slick-willie used car salesman.” You’re not doing things right if you feel that way.
Here is where affiliate marketing begins to pay off. If you’re not making enough money as an affiliate, it’s probably because you’re not paying enough attention to the right things. While I acknowledge that factors like intense competition come into play, I would estimate that as much as 80% of the affiliate campaigns I see today, including those from well-known guru marketers, don’t adhere to these guidelines. If you take my advice in this post, you will have considerably less competition.
Amazing things will happen if you implement the ideas I’ve shared with you. When you establish credibility, customers will feel more comfortable purchasing from you.
And now, if you’re interested, here’s a link to my report, Affiliate Marketing 101: Free Instant Access. This research will teach you how to implement and establish trusting surroundings in your promotions, leading to big sales. For more affiliate marketing advice like this one, check my blog at