In this case study I try to identify the current business model of Pokemon Go.
It is especially interesting in terms of the design of the customer relationship that Niantec has created. Normally this building block of the Business Model Canvas is more blurry in most canvases I come across.
Business Model Canvas ©Strategyzer and Alex Osterwalder
I got my information from all different kind of websites talking about the Pokemon Go buzz these days.
See more about my work at www.workvisual-institute.com