The reality is most copywriters hate ‘writing for Google’, shoving key phrases into title tags and fretting about key phrase density means the engagement and the creativity is misplaced — proper? Mistaken! It’s attainable to write down witty, informative, conversion copy and nonetheless please the Google gods. On this speak, Kate shared important search engine optimisation copywriting data, together with easy methods to maintain readers studying. Kate offered sensible, doable workouts and left us feeling extra assured about writing Google pleasant copy that’s really pleasurable to learn.
YoastCon 2019 came about on 7-Eight February 2019 in De Vereeniging in Nijmegen, The Netherlands. We had a ton of fantastic consultants who shared their data about all issues on-line with our guests!
About Kate Toon:
Kate Toon is an writer, speaker, podcaster and award-winning search engine optimisation copywriter and search engine optimisation advisor with over 20 years of expertise in all issues promoting, digital advertising and marketing and copywriting. Initially from the UK however now based mostly simply exterior Sydney, Kate has written search engine optimisation copy and offered search engine optimisation technique for giant manufacturers corresponding to eHarmony, Curash and Kmart in addition to numerous small companies.
Via her Recipe for search engine optimisation Success programs and sources she’s additionally helped over 8000 small companies enhance their search engine optimisation and copywriting. Kate can also be the founding father of The Intelligent Copywriting Faculty, a membership hub for copywriters, and just lately launched The Copywriting Convention – Australia’s first devoted Copywriting Convention. Kate is the host of The Recipe for search engine optimisation Success eCourse podcast – Finalist for Finest Enterprise and Advertising podcast within the Australian Podcast Awards. She interviews the world’s high search engine optimisation minds and interprets the gobbledegook and jargon into digestible and relatable content material.
Creator of ‘Confessions of a Misfit Entrepreneur | The right way to Reach Enterprise regardless of your self’, Kate is an everyday speaker round Australia, speaking on all issues search engine optimisation, Copywriting and Digital advertising and marketing.
#YoastCon #Yoast #Copywriting