Business Plan — Your Unique Selling Proposition Market research is the backbone of any good business plan. Industry trends, competitors and competitive analysis will help you define your unique selling proposition. Have realistic, obtainable and accurate financial projections?

What is your unique selling proposition? Have you done your market research can you survive the first year of business? Come to the Tuning Up Your Business Plan seminar to learn from other business owners who have completed a plan and are succeeding in business. Register today at

Bridget Field is a graduate of the UBC Sales and Marketing Management Executives Program and has many years experience in Retail Management, Sales and Marketing. She is involved in all aspects of business start-up and business plan consulting. Bridget shares her expertise with clients at Small Business BC as well as teaching business courses for local community colleges.

• “This workshop (Start Smart 1) provided a great base for starting your own business and provided answers to questions you didn’t even know you had.”