5 Suggestions On Enterprise Planning: Busting The Enterprise Plan Fantasy

On this interview for Pearson Schooling, Ian Sanders creator of ‘Zoom! The Quicker Means To Make Your Enterprise Concept Occur’ (printed October 2011) solutions 5 questions on enterprise plans:
1) Does each enterprise have to plan?
2) What are the important components of marketing strategy?
3) How far forward ought to marketing strategy?
4) What are the very best plans you already know?
5) Are you able to consider a marketing strategy that failed?

Extra on Ian at http://iansanders.com/

Filmed at Pearson, London. Produced by Rob Maidment. Interview by Chris Hartley.