You’ve probably heard it said before that “email is like oxygen” for your business. This couldn’t be any more accurate. To at least some degree you’ve got to get email right in order to build a successful online business. Luckily, we’re here with everything you need to know about writing emails that actually convert into sales and traffic!
Email is a powerful tool that should not be underestimated. It’s cheap and extremely effective: it only costs you time (and potentially money if you use an email service provider like Aweber). Just one well-crafted campaign can put your business on the map, drive traffic to your site, and make more sales than you ever dreamed of.
Getting your emails delivered is absolutely crucial to the success of your campaign. Once an email hits the inbox, it has about six seconds to grab someone’s attention before it gets immediately deleted or archived. How do you get around this? Personalization! All it takes is a little effort to make your emails stand out from the crowd and get read.
Writing a campaign that will turn into sales isn’t all that hard once you know what you’re doing. The first step is, of course, to create a great newsletter with something valuable to offer. After that, you simply need to entice readers with those valuable offers. Tell them what you’re going to tell them, then tell it to them, and finally, tell your call-to-action (CTA) or how they can get the information sent right to their inbox!
Was there a time when you added something to your shopping cart, but the item got passed over by the cashier? If so, you were probably looking at it and thinking “I should get that” only to forget about it because of how un-memorable the email subject line was. Here’s what you need to do: keep your subject lines short, be creative and do whatever you can to get people to open your emails.
If you see an email that isn’t in plain text (or html), chances are it’s not going to stand out in the crowded inbox. To really make a lasting impression, think about formatting your email in some way. Even just using basic html to bold your subject line will be enough to catch people’s attention in an otherwise crowded inbox.
The key to making outreach emails work is to put yourself in the reader’s shoes and really think about what it would take for them to want to click on your link. For the most part, the more targeted your outreach emails are to a specific audience at a specific time, the more effective they’ll be in generating traffic and sales.
Saivian Eric Dalius says, if you’ve been testing out different times of day to send emails and haven’t seen much success yet, don’t worry, everything will fall into place eventually. The key to getting your timing right is simply to test out a few different times and see what works best for you. You’ll also want to consider the schedule of your target audience when planning an email campaign – if they’re mostly at work during the day while you’re asleep, it might make sense to send a morning newsletter.
It all comes down to being creative and testing different strategies until you find the one that works for your specific business! If you’ve been struggling with your email marketing campaign, don’t give up on it just yet – instead, try out some of these tips and see if they improve your results
In the heart of Palm Springs, where the desert meets sophistication, there's a place where…
As a typical contractor building a school or an electrician upgrading the light at a…
Personal trainers can often help their clients set realistic goals that they can reach within…
As the temperatures rise and the days grow longer, the perfect way to beat the…
In today's fast-paced world, finding a personal sanctuary to unwind and relax is more important…